さくら、ライトアップ
東北の震災の影響で東京では、ほとんどのさくらまつりが中止となった。ここまで暗くなっていいのかと思うほど、自粛モードは強い。
夜の繁華街は真っ暗だし、このままでは、東京が沈んでしまう気もする。
そんななか、凄くいいアイデアの話があった。
http://www.shibukei.com/headline/7640/
電力不足で、ライトアップが中止なところを、自転車のの人力発電でさくらのライトアップをするというイベントだ。
総合格闘家の秋山さんや競輪選手なども参加し、また、一般の人たちもも多く、自転車をこぎ、電気を蓄電していく、
またそこで得たライトアップは最高に綺麗時感じる。
確かに、発電所の電力のほうが、明るく、綺麗に見えるかもしれない。
しかし、人間の綺麗という感覚は、気持ちも含まれるものだ。 人力発電で自分達が起こした電気でのライトアップ、それは最高に綺麗だと思う。
２０１１年のビジネス
我々は、震災ばかりに沈んでいてはいけない。 ビジネスをしなくては、日々生きていけない。この２０１１年のビジネスは難しい、何をどうすればいいのか。
日本人は、今までの贅沢な生活のなか、当たり前がゆえのこの環境に慣れ、感動を忘れてると思う。
この２０１１年は、この感動を、当たり前の環境が忘れさせた「感謝の気持ち」を重い出せるようなビジネス、漠然として、まとまらないが、弊社でいうならば、難しくなく、簡単で、人が単純に喜べるようなＣＲＭを提供するべきではないかと思う。
人力発電のライトアップによって、私はアイデアの使い道について、考える事ができた。良かった。
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