『ネット＆モバイル通販ソリューションフェア2011』
先日、２月２４日（木）、２５日（金）と、池袋にて『ネット＆モバイル通販ソリューションフェア2011』が開催された。
通販ソリューションとなれば、弊社のプロダクトも非常に関係があるので、興味深々で視察に行った。
入口は、こんな感じだ。午前中でもあり、人はまだ少なかった。
今回で、第４回だが出展企業もまだ少ない。しかし、この分野は徐々に、活発化してきている分野だけに、今後は期待できる。
面白い商品
出展社数は少ないものの結構活気がある。面白い商品も数多くある。
これは、面白い「頑張れ♪店長！」、楽天やYahooなど、複数のショッピングサイトの販売を一括管理してしまうシステムだ。
各サイトから、受注データを取り込めれば、弊社の『CallNavi（コールナビ）』＋『DirectNavi（ダイレクト）』でも実現できる。
しかし、受注データはサイトによっても異なるが、１件１０円だったりする。この金額だと、単価の安い商品を扱っている場合は、経費がばかにならない。
この「頑張れ♪店長！」は、それをしない、１件０円の考えだ。画面で見るのはただ（無償）の原理だ。 見てダウンロードしてしまうのだ。（原理をあかすと問題になるといけないので、控えます。）
但し、月単位でのASPサービスになる。
これなら、実現できることが広がる。是非、弊社のプロダクトと連携したいと思う。
やはりFacebook！
海外では、大ヒットしているFacebook！ ビジネスの世界では、必須のアイテムになってきている。
Facebookのユーザ数は、世界では、６億人～７億人もいる。日本でも毎週２０万人ものユーザが増えてるらしい。
私もFacebookをやっている。 Twitterもmixiもやっているが、Facebookが一番いい！mixiは使いづらかったり、Twitterは、数が多いし、やはりFacebookがいい。
今回の展示会には、Facebookにホームページ（fanページ）を載せ、ビジネス的に使うソリューションがいくつかあった。fanページの作成やヒット率の向上などいろいろなツールがある。
アメリカでは、既にこのビジネスは相当進んでいるが、日本でもFacebookをビジネスに使う企業が増えてきている。
これは、FacebookとECサイトを連携するシステムである。Facebookの書き込が、自動的にECサイトのほうへ更新されたりする単純なしくみだが、発想的には今後流行りそうなものである。
Facebookはいろいろな使い方があるものだ。
最近の動向
ここ最近は、弊社にも通販業務系の問合せが増えてきている。伸び盛りの分野だと思う。
ネット通販のソリューションに、弊社の通販業者向けコンタクトセンターパッケージ「CallNavi通販版」と通販のバックヤード業務（出荷処理、入金管理、在庫管理、売上管理など）を行う「DirectNavi（ダイレクト）」があれば最強のソリューションが出来上がる。
もっと頭をひねれば、今後の次世代通販システムが発想出来るはずだ。
私も顧客として、通販で物を買う、本もDVDも家電製品も沢山ある。通販業界のために、更なる進化をしていくようにいろいろなソリューションを考えていきたいと思う。
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