日経リサーチ社「CGMにおける購買行動への影響」

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ニュース雑感＆ブログ活用ネタ

日経リサーチ社の「CGMにおける購買行動への影響」のレポート→https://datasignal.nikkei-r.co.jp/modules/smartsection/item.php?itemid=42

一部引用すると、

ブログやSNSを読んで商品を購買した経験を聞いたところ、ブログ利用者（開設者および閲読者）の40.8％が「影響を受けた」と回答しているのに対してSNSユーザーでは13.9％に留まり両メディアの間に大きな違いが出ている。

とのこと。

CGMは、Consumer Generated Media（消費者生成メディア）の略で、昔からあった「個人Webサイト」「掲示板」や、最近の「ブログ」「SNS」などを差す。購入のきっかけは、現在はブログの影響力が強いということだ。

住吉は最近物欲があまりないが（笑）、ラーメン情報は「似た嗜好」の人のブログ参考にしてるしね。

住吉ブログ見て、モノ買ったり、ラーメン店に行ったりした人いたら、教えてくださいね。

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